Vietnam franchise market holds great potential for F&B Five successful international F&B franchises have outlined why they see Vietnam as the next major potential market to seek partners and franchisees. Senior executives from Little Caesars, Presotea, Element Fresh, The Boiling Crab, and Grimaldi’s participated in a franchise discovery day in Hanoi last week, organised by Ho Chi Minh City-headquartered, regional franchise consultancy VF Franchise Consulting. Other speakers affirmed Vietnam is an attractive market for franchises: within 10 years, from 2007 to 2016, Vietnam has witnessed the arrival of 164 foreign franchises bringing 201 brands. F&B franchises comprise 40 per cent of those, including KFC, Lotteria, Jollibee, Pizza Hut, Starbucks, McDonald’s, Domino’s Pizza, Popeye’s Chicken and Texas Chicken. Sean T. Ngo, CEO of VF Franchise Consulting and international representative of The Boiling Crab said the main reason why foreign franchises coming to V...
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